One thing 2022 has shown us all is that as the African tech and business sectors continue to evolve and grow, so does the need for professional services to support the ecosystem, with PR being right at the top of that list.
Silence is loud, you are who google says you are, the internet never forgets, and reputation is everything, are just a few slightly trite phrases that are in fact crucial considerations when thinking about PR, communications, and the reputation of your tech startup or as a founder/entrepreneur.
Maintaining a positive long-term reputation relies heavily on how well a startup or business responds to a PR crisis. If you do not plan, you essentially plan to fail. While startups and organizations are typically budget-conscious and investing in a crisis communication plan can seem like an unnecessary exercise, planning ahead will empower you with a strategy and the confidence to take control of the narrative. Ignoring a crisis will invariably make a crisis worse by creating an information void that can lead to damaging speculation.
This session will feature a panel of leading African PR, Tech and Media experts to discuss and share their insights on why investing in building a crisis communication plan for your startup and business can become the best investment for your business in the long run.
